Gif: "H&M has Upped Their Game in Advertisements with Cinemagraphs"

I was browsing H&M's new summer collection and noticed some of the shadows moving on their site. I did a double take and noticed that they were cinemagraphs! Here's the link to the page: http://www.hm.com/us/en/the-summer-shop?utm_source=fashion&utm_medium=newsletter&utm_content=the-summer-shop&utm_campaign=us/en%202017-05-18#collection via /r/Cinemagraphs https://www.reddit.com/r/Cinemagraphs/comments/6c49ek/hm_has_upped_their_game_in_advertisements_with/?utm_source=ifttt